Breakthrough...How To Use Audio To Take Control Of
Your Prospects Thinking - Read This Completely FREE Report NOW...
7 Hidden Ways
Audio Can Powerfully Control
The Minds Of
Prospects And Clients...”
This FREE Report Will Show You Why
Audio Can Help You Sell More Products And Deliver More
Information More Effectively Than Any Other Medium...
“This Is Your BRAIN
I'm Michael Senoff,
one of America's leading marketing consultants and CEO of www.hardtofindseminars.com
world's leading free resource of marketing audio, hard to find ads and
information for marketing consultants.
recorded hundreds of hours of interviews with the world's leading
business experts and information marketers including Jay Conrad
Levinson, Carl Galetti, Joe Vitale, Herschell Gordon Lewis,
Keith Voiles and more...
Over that time I've learned a few secrets about using the power of
audio to control the mind of your prospects.
And I'll going to share my top 7 audio persuasion secrets with you
right here in this report.
“Why Is Audio
One Of The Most Powerful Convenient
to that question lies in your brain and leads into the first secret to
why audio can exert powerful mind control on your prospects...
1...The area of your brain that deals with sound
connects with almost every other part of your brain...
look at the picture of your brain below you'll see how massive the
audio section of your brain really is and how it has connections to so
many other parts of your brain.
This is the biggest secret to audio's power.
All those memories stored in your brain create associations and those
associations are linked to sound more than touch, sight, smell or taste.
The area in your brain that processes and stores audio memories is so
large that even the areas that aren't directly connected to your sound
center are still accessed easily with audio.
Visual Processing Area
Memory Of Senses (Like Touch)
Processing Of Senses
Memories Of Physical Action
Memories Of Sound
literally millions of associations to audible memory binding all those
centers to the sound center of you brain.
Let me prove it to you by revealing...
Secret # 2...You
can use audio to make your prospect FEEL Physical Sensations...
Let me give you an example.
I could say this to you...
you're standing over the searing, red hotplate on a
It's so hot you can feel it's warmth from where you're standing and see
tiny wafts of smoke coming off it.
your hand and you put it
onto that hotplate...”
Feel the skin on your
burn. That sharp, fierce, shocking painful sensation of
touching something redhot.
I'll bet you felt something then!
If you're unfortunate you probably relived memories of being burnt in
And the same memories and feelings linked to audio can influence your
other senses too...
Secret # 3...You
can use audio to make your prospect SMELL...
I asked you to think about your hand burning away on that hotplate
And I said "Imagine the smell or your burning flesh!"...
I'll bet you got some graphic ideas about what your burning hand might
smell like that you didn't really need.
On the more positive side imagine it's been dry for a long time and it
starts to rain.
Think about the freshly charged air and the sweet smell of the first
See how I'm messing with your mind.
And this is even more powerful when you do it with the spoken word as
Speaking of seeing...
Secret # 4...You
can use audio to make your prospect SEE...
Imagine sitting in a truck on
the plains of Africa.
You see a herd of elephants.
They're huge, wrinkled, long trunks swaying from side to side.
Dust rising from their huge feet as each foot meets the ground.
Now here's an old joke.
"How do you eat an elephant?"
One bite at a time.
Which leads us to...
Secret # 5...You
can use audio to make your prospect experience TASTE...
You've got a big, ripe yellow
lemon in your hand. You take a knife and cut that lemon in
Then you look at all that lemon juice seeping out of the lemon and you
bite right into the lemon and leave your tongue right there on the
inside of the lemon letting it bathe in that tart sour lemon juice.
Then you wash your mouth out - with water...
don't think of washing your mouth
out with soap!”
you get a nice big table spoon of pure white sweet sugar, put it
straight into your mouth and let it dissolve on your tongue.
It's even sweeter with the lingering memory of that sour lemon juice.
So you can use audio to get your prospect to experience the memory of
And here's something even more powerful...
Secret #6...You can use audio to manipulate your prospects EMOTIONS...
Audio can make your prospects
laugh. Audio can make them cry.
Audio can help your prospects relax..."music hath charms to sooth the
Audio can whip your prospects into a frenzy of anger and best of all if
you want to increase your sales...
Secret # 7...You
can use audio to make your prospect TAKE ACTION...
The connection between the part of your brain that processes sound and
the part that helps you take physical action is quite huge.
It's a survival trait.
Most human predators in our evolution avoided coming within eyesight.
Our sense of smell is not that strong - relatively speaking...
line of defense was our sense
we'd hear something coming that wanted to make us their evening meal
and we'd RUN LIKE HELL!
Or we'd hear something we might want to eat ourselves and we'd
immediately chase after it or throw a spear at it or club it to death.
So the processing of sound is connected to the center of our brain that
calls us to action.
Using sound to get your prospects to take action - to buy or to call
you or to download a free report can be very powerful indeed.
You're calling on millions of years of evolution manipulating our
prehistoric brain matter.
Now here's a question I know you're dying to ask...
Wouldn't Video Be
Even More Effective...?
If you've been
paying attention you would have realized that a presentation that
includes visual images as well as audio would be even more powerful
than audio alone.
And it is.
Combining video and images with audio will effectively activate more
areas of the brain - if your prospects take the time to actually watch
So why would you choose audio recordings over video recordings or a
One simple reason – convenience...
“Your prospects and clients
are far more likely to listen
to an audio CD
or an MP3 than they are
to sit down and watch a
In a recent interview with me Vic Conant of
Nightingale Conant – the massive publishing house - said...
"For our audience who tend to be people on the go and people in their
cars a lot and they just don't want to take the time to sit down and
watch a video. The audio medium is just so convenient.
"It’s so easy to use, you may not sit down and read a book or
watch a video.
"But when you’re on the move or exercising or in your car or
doing housework – there’s so many places you can
have a headset or a Walkman.
"Or in your car you can just put a CD into your CD player and
it’s so convenient to be able to listen when your hands are
busy, but your mind isn’t."
In this interview Vic Conant also pointed out another HUGE advantage of
the convenience of audio.
prospects and clients
more likely to listen to your message
if it's on
"Most people are lucky if they ever read a
great book, and the chances of them rereading it are very unlikely.
"There are a lot of people that get into the audio
listening process, and replay an idea they just heard or replay the
whole message over and over.
"We have customers who listened to a program hundreds of times and
actually wear out the program and buy another one.
we come up with an idea that really positively changes us and we want
to remember the idea, we tend to forget.
"But you can
relisten to audio and remind yourself."
Also consider this.
video doesn't engage your viewer visually – if it's just a
you speaking – it's far more time efficient for the viewer if
delivered as audio.
Your time pressed prospects and clients
will NOT appreciate you wasting their time with video that is more
appropriate as audio they can listen to while performing other tasks.
So consider using video where it's appropriate but keep in mind the
unique advantage of convenience that audio has when you're marketing
your product or trying to educate your clients.
So how do you take
advantage of the many different ways audio can influence your
as many different triggers in your audio as you can.
The simplest way is to tell stories from your experience.
Once you're aware of how audio might trigger the different senses you
can elaborate on what you saw, what you could smell and taste, how
things felt when you touched them and how you felt emotionally.
Most important of all you should put multiple "calls to action" in your
Suggest, infer and straight out tell your listeners WHAT TO DO with
your stories and with your advice.
from your experience
are usually the easiest to turn into
powerful persuasive audio...”
radio interviews and talkback radio are so popular.
The stories people tell on these kinds of radio programs speak directly
to more parts of the listener's brain.
If you want to make a high value audio program you can sell quickly
getting someone to interview you and recording it is a HUGE shortcut.
In the same way if you want to advertise your services get a skilled
interviewer to question you about your business, your experience with
your clients and what makes your product or service unique.
Then give or sell the audio recording of that interview to
I provide both these services as you can see and I use this method to
create and sell my own audio programs - often for many thousands of
I use this method because it's FAST and it WORKS!
To find out more take a look at the 3 resources below...
1. How To Turn Your $28 Book Or
Even A Concept In Your Mind Into A $3,900 Information Product
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This system includes a whole range of tricks and tips to help you PACK
your audio program full of great stories that take control of your
My information product creation system comes with my personal
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Imagine catching yourself at "concert pitch" talking about what makes your business and your product or service unique.
Imagine taking a professional recording of that perfect "sales
presentation" and giving it to your prospects as an audio CD or a
download from your website.
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Click on the link below for a free audio revealing the secret selling power of audio infomercials...
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3. If You Can Talk Into An
Ordinary Telephone You Can Be Selling Your Own High Priced
Audio Program In As Little As Seven Days...
| This is the
easiest way on earth to create a series of POWERFUL audio recordings
for your own information product...
I call you on your ordinary telephone and interview you LIVE on a
series of related HOT topics about your niche subject...
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finished MP3s, wav files and audio transcripts.
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